Conscientious Marketing and PR Blog

Stormberg- Entrepreneur and one of Norways most read blogger Steinar J. Olsen, was on the 22nd of January declined a glass of water when flying SAS. The first ting he did after arriving at Gardermoen Airport Oslo was to blog about Scandinavian Airlines absent of consumer behaviour, after that he sent a message to his 4654 followers on Twitter, with a link to his blog. Olsens Twitter message was spread fast,  others in his Twitter- network sent it further, and so on and so on.

“SAS is relaunching service, and they can’t offer a glass og water when the ticket price is 740£”.

This was so harmful for SAS as a company that Scandinavian Airlines communication director Claus Sonberg, Sunday 24th of January had to answer Olsen on his accusations against SAS on Olsens Blog.

Bloggers and Twitterers with many followers and big networks gain equal power. It is obvious that this power can be used both positive and negative.

Marketing has changed a lot since social networks first began to see day light and became popular around 2007. “Word of mouth” marketing is getting more and more important. A friend of mine posted this on Twitter a couple of days ago “Happy about my first week working at Thon Hotels, great people, great hotel, great company”. What value do Thon Hotels have in this positive statement reaching 132 of his followers?

I would guess that the majority of his readers are like him, highly educated, committed and at the start of their carrier. In other words, potential future consumers and employees. Today’s consumers have more trust in friends and personal recommendations than marketers and advertisements.

Stormberg and Steinar J. Olsen, have understood the importance of marketing throgh social media and channels like Twitter, Facebook and blogs.