Conscientious Marketing and PR Blog

Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.

But is it? Green marketing may not always be responsible, but can be a very powerful marketing strategy though when it’s done right. Issues surrounding environmental and ethical consumerism make news headlines on a daily basis, and are high on the agenda both for government and for business.Climate change, resource efficiency, corporate social responsibility – we all know the terms, but do you know what they mean for your business? Complying with policy and legislation is one thing but making positive changes for the good of your business and the environment is another. We are in a period the world is changing, and is has become trendy to be environment friendly, but I can not stop wonder if most of us really care about driving an environment friendly cars or use the same shopping bag over again and again etc. But it is of course important to give choices, and care about the future and environment is important, but it is shame if companies trick us into.

Eco/green marketing is in future, hopefully we are as well. watch the I Love Eco Dance and/or join

The I Love Eco Dance