Conscientious Marketing and PR Blog

Skittles launches an amazing social media campaign. Skittles have turned their homepage as a social media site. Yes, paste Skittles.com into your web browser and, after you fill in your birthday, then a Facebook or Twitter page shows. Skittles is also linked to You tube, you can share your thoughts and meaning about the product via chat rooms or just using Facebook.

All PR is good PR? It is new thinking and is an incredible big move for Skittles, they are making history within marketing and PR. It was Econsultancy that started the combination of social networks together with their web page, Skittles just did it better. The Econsultancy started it with everybody that displayed the word “Econsultanct” on their tweets.

Skittles commercial

Is this the next big thing? The firms that already did it have got huge publisity, but they do not have control over their own homepage anymore, and this could be a problem for them regarding bad publisity. Are they digging their own grave? This could result in a huge PR problem.