Conscientious Marketing and PR Blog

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Child Exploitation and Online Protection Centre, is a British Centre that is dedicated to eradicating the sexual abuse of children. This means they are part of UK policing and very much about tracking and bringing offenders to account either directly or in partnership with local and international forces. At the Child Exploitation and Online Protection Centre, they work committed to prevent sexual abuse of children in both online and offline environments. Sexual abusers have found their platform, Internet.

Just a click away, CEOP and Microsoft partnership makes reporting potential sex offenders easier in MSN and Windows Live Messenger. Millions of young people in the UK who use Windows Live Messenger or MSN Messenger to chat online with friends are now just one click away from making a report to police if they are concerned their online ‘buddy’ is a sex offender.

What Microsoft and the CEOP are doing today is saying is ‘enough is enough’. By working together in a very clear and tangible way we can safeguard children from online sexual predators.

Behind the report abuse button will sit police and intelligence officers who have been specially trained to tackle child sex abuse. We will tell you how to capture information and how to seize online discussions and then proactively do all we can to track down the perpetrator.

Microsoft’s partnership with the Child Exploitation and Online Protection (CEOP) Centre – the UK’s first dedicated organization focused on tackling child sex abuse – has brought about a new ‘safer-by-design’ element to the UK’s most popular instant messenger product. This page shows you how to get started.

According to CEOP a total of 297 alleged abusers have been picked up by officers from the Child Exploitation and Online Protection (CEOP) Centre and 131 children protected from further harm. Ten of the highest risk offenders were also caught after their details were posted on the centre’s ‘Most Wanted‘ website.

So watch out for social networks, this is the new playground of sexual abusers. Use the red button, tell people about the red button. Stop Internet abuse!!

\”Happy food\”

The Canadian author Naomi Klein tracks the birth of brand marketing in her much talked about book “No Logo“. According to Klein the mid 1980’s saw the birth of new corporations, which changed their primary corporate focus from producing products to create an image for their brand name.

Advertisers spend 100 of Billions a year world wide encouraging, persuading and manipulating people into consumer lifestyles.

Young children are increasingly the target of advertising and marketing because of the amount of money they send themselves and the influence they have on their parents spending and not to talk about the money they will spend when they grow up. Whilst this child- targeted marketing used to concentrate on sweets and toys, it now includes so much more, like clothing, fast- food, technical things, personal care products, and “grown- up products” such as cars etc.

As adults we cannot protect children from marketing, because commercials and advertising will meet them everywhere, TV, Magazines, radio, Internet, music, cartoons etc. But our job is to learn and teach them to understand the concept of it. We should be concerned about the effect materialism can have on the development of children’s self image and values.

Take good care of them.

The funny thing is, we are getting fooled everyday as adult to:)

Love <3 Anette